Website audit is a full analysis of all the factors that affect website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on page and off page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed. Site audit is applicable for all online businesses and improves different aspects of the websites.
Content : Title Tag, Meta Description, Google Preview, Headings, Content Analysis, Alt Attribute, In-Page Links
Indexing: URL Resolve, Robots.txt, XML Sitemap, Sitemaps Validity, URL Parameters, Hreflang Tags, Broken links, Underscores in the URLs, Discovered Pages
Mobility : Mobile Friendliness, Mobile Rendering, Tap Targets, Mobile Viewport, Mobile Frameworks
Website Security : SSL Secure
Performance : Asset Minification, Asset Compression, Asset Cacheability
Technologies : Analytics, Doctype, Encoding
Branding : URL, Favicon, Custome 404 page